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Creative strategy for

the 'Gray Lady' the 'paper of record' the 'first word'

A roadmap for video

In 2015, I joined the New York Times video team to create a roadmap for video production strategy. That included a uniformed look for video graphics, UX/UI design for video implementation in NYT Now—their first free app and relevant articles, and developing a team to create rapid videos in response to breaking news.

Videos quickly

The New York Times needed a way to create short, informative videos in a flash. I developed an Express video team, and a digital toolkit to be able to edit and publish videos on any subject in 5-15 minutes.


News when you need it

Collaborated on digital development, growth, UX/UI, and video implementation strategy for NYT Now app. It was the first New York Times product created for an audience seeking more content than is currently available for free.