Setting the standard for children's cook self-help books
CREATING EYE-POPPING CONTENT
THAT DRIVES SALES ON AMAZON
Led a team of digital, UX designers, and copywriters creating design assets for product detail pages on Amazon and other online partners, organic social media campaigns, and other marketing collateral.
DATA & A/B TESTING
MARKETING THE MOST BEST SELLERS ON AMAZON OF ANY PUBLISHER
Conducted competitor research to proactively identify design trends, delivering comprehensive studies and audits with updated visuals. Spearheaded A/B testing efforts to collect substantial data, informing the revitalization of customized Amazon detail pages for individual titles.
MAKING CONTENT SCALABLE
Leveraging compelling content in Callisto's best selling books, we developed a content studio, creating high quality branded content increasing sales revenue for the business.