Setting the standard for children's cook self-help books
Callisto Media is the fasted growing publisher of non-fiction books. A top seller on Amazon, Its My First Learn-to-Write Workbook racked up sales of 431,000 copies in the first half of 2020, and has now sold about 1.5 million copies.
Creating eye-popping content that drives sales on Amazon
Led a team of digital, UX designers, and copywriters creating design assets for product detail pages on Amazon and other online partners, organic social media campaigns, and other marketing collateral.
DATA & A/B TESTING
Marketing the most best sellers on Amazon of any publisher
Conducted competitor research to proactively identify design trends, delivering comprehensive studies and audits with updated visuals. Spearheaded A/B testing efforts to collect substantial data, informing the revitalization of customized Amazon detail pages for individual titles.
Making content scalable
Leveraging compelling content in Callisto's best selling books, as creative director for marketing, I worked to developed a content studio, creating high quality branded content increasing sales revenue for the business.