Public affairs and business communications for Meta’s advertising and infrastructure businesses. The work meant keeping advertisers, investors, regulators and engineers confident while the company was making headlines for other reasons.

The CEO was called to testify before the Senate Judiciary Committee alongside other social-platform leaders. Objective: lead the narrative going in. Do not react coming out.

A platform rule change meant boosting a post inside an iOS app would carry a 30% fee. Small businesses were the ones exposed.

• An external plan steering advertisers to desktop and mobile web, where the fee did not apply.
• Embargoed pitches, a blog post, advertiser emails, help-center content and sales guidance, timed to a phased rollout.
• A region-by-region approach as the change expanded worldwide.

Coverage centered on the impact to small businesses and how to avoid the fee: the story the plan set out to tell.

A landmark EU court ruling on data protection and competition, and the arrival of the Digital Markets Act, put personalized advertising in Europe in question.

• Scenario planning ahead of the court’s judgment, with messaging ready for each possible outcome.
• Press backgrounders and executive talking points as the company changed its legal basis for ads in the EU, with one constant message: advertisers can still reach customers.
• Sales and advertiser communications for new ad-pricing and measurement transparency tools.

A standing program to build confidence in the business and its infrastructure with three audiences: advertisers, investors and engineers. It covered earnings moments, small-business stories, new subscription products, data-center openings and custom AI silicon. Results were measured by how often coverage carried the intended message.

Hard technology. Plain language. With researchers and technical leads, unpacked self-supervised learning, Transformer models, open-source releases and multimodal AI, explaining both how they work and why they matter to experts and general readers alike.

The blackout-prevention campaign for ESB Networks. Transfer to ESB Networks →

• Messaging frameworks for the CEO and Global Management Committee across earnings calls, board presentations, policy forums and media.
• Keynotes, Congressional testimony prep and talking points for Fortune 100 CEOs and government officials.

Communications lead for the firm’s premier global client recognition program. Prepared the CEO and Global Management Committee with client intelligence and talking points, and coached Fortune 500 executives to tell the story of their own transformations to peer CEOs.

Foresight, executive positioning and research — Next station: transfer to Thought Leadership →

The FDNY needed a communications executive who could run strategic and crisis communications at a scale few organizations ever face: fires, building collapses, mass-casualty incidents and the slow-burning stories — response times, data, equity — that shape public trust between them.

June 2019. A rainy afternoon. A helicopter crashes onto a Manhattan rooftop. This city remembers 2001. In the first minutes, facts or fear will fill the gap.

Information on thousands of EMS patients was potentially exposed when an employee broke data-security policy. The response had to be transparent, compliant and reassuring at once.

• Worked with the HIPAA compliance division on a full response strategy.
• Timely notification of affected patients as regulations required.
• Free credit monitoring and employee retraining.

Expanded FDNY across Facebook, Twitter, Instagram and YouTube with safety tips, behind-the-scenes access and the stories of members — and real-time updates when incidents broke. Followers grew past 1.3 million with 130 million+ annual reach.

Black and Hispanic New Yorkers, and women, had long been underrepresented in the FDNY. The settlement required reparations and systemic change; communications had to reach people who had never pictured themselves in the job.

• The Firefighter Candidate Mentorship Program, told through the journeys of future firefighters.
• Messaging and thought leadership for the FDNY Task Force on Racial Equity.
• Fire-safety information in more languages for every New Yorker.

A cross-channel campaign on progress toward gender parity and the path still ahead, positioning Callisto as a leader on gender equality in publishing.

A communications strategy built on zero tolerance for racism, bigotry or hate, backed by action: Callisto contributed Black Women in Science to the Humble Bundle charity initiative supporting racial and ethnic equality.

ESB Networks needed millions of households to change their habits, fast, without frightening a country already anxious about energy prices. Lecturing people about the grid would not work.

Ask it every time someone reaches for the dishwasher, the washing machine or the iron: “Is this a good time?” One message, repeated everywhere, built for every customer whoever their supplier, with Electric Ireland supporting ESB Networks’ Beat the Peak programme.

Communications ran up to government ministers and EU regulators, so the people responsible for the grid heard the same simple story the public did.

Nearly 20,000 households signed up in six months. Enough power freed to run nearly 14,000 homes for an hour at peak. About €37 a year saved per customer, up to €135 million for consumers between 2022 and 2024, and a potential blackout headed off.

USPAACC is the most established national Asian American chamber of commerce. It certifies Asian American businesses and connects them to corporate buyers and government agencies at every level. After the pandemic, small businesses were hit hardest, and corporate America pledged billions to supplier diversity. The Chamber had leverage, and needed to use it.

The American Rescue Plan created the Small Business Administration’s $100 million Community Navigator Pilot Program, the largest federal investment ever in navigator services for small businesses. USPAACC was named a Tier 1 national grantee, with up to $5 million, as the hub for partner “spokes” in California, Texas, Georgia, New York/New Jersey and Illinois.

• Managed the Chamber’s relationship with the SBA on the program.
• Communications connecting underserved Asian American, minority, women- and veteran-owned businesses with pandemic relief and recovery services.
• Ran the webinar series that put SBA officials and Chamber leadership in front of business owners nationwide.

Planned CelebrASIAN, the Chamber’s premier event and the largest, longest-running business development conference for Pan Asian Americans: three days connecting entrepreneurs with corporate procurement leaders, federal agencies and elected officials. Also created the identity and campaign for the Innovation Symposium.

Managed communications between the Chamber’s CEO and executives at Meta, Google, Amazon and Wells Fargo, the relationships that turned into sponsorship of the Innovation Symposium.

• Developed the Chamber’s website and microsites for its key initiatives and its conference.
• Built the website for its women’s small-business empowerment initiative, giving Asian American and minority women business owners a place to meet, build skills and grow.
• Refreshed the logo and flyers into one consistent, modern system.

Led development of Foresight, the firm’s thought-leadership app — the content strategy and editorial framework behind it. Readers chose their own path: read, watch or listen. Launched at Davos, it became the company’s main channel for intellectual engagement with clients, backed by out-of-home and digital campaigns. Foresight won the firm’s top global award in its category.

As Senior Manager, Broadcast, ran corporate video out of Accenture’s New York studio, including the Thought Leadership Forum, where the firm’s leaders and outside voices took on the big questions in business and technology on camera. It also covered the Built for Change podcast, which carried the same thinking into long-form conversation.

• Producing the Forum end to end, from shaping the conversations to on-set direction and post.
• Managing broadcast and studio operations in New York.
• Cutting every conversation down for Foresight, social and client channels.

• Thought-leadership strategy positioning executives on AI, enterprise reinvention, cybersecurity and digital transformation.
• Placements in tier-one business publications and invitations to the World Economic Forum and similar platforms.
• Narratives for policy forums, keynotes and engagements with Fortune 100 CEOs and international leaders.

Led content development and analysis for Accenture’s public-transit study of how COVID-19 changed rider behavior across 16 global cities — turning survey data from 6,200+ passengers into guidance for operators facing 70% ridership declines.