Reinventing Redefining Reimagining
DC's oldest real estate firm
- Web Design & Development
- Marketing Strategy
- Branding + Identity
- Search Engine Optimization
As one of the largest property management companies in the U.S., Lincoln was looking for a fresh update to their existing website and marketing.
A digital presence
that pops
As one of the largest property management companies in the U.S., Lincoln Property Company was looking for a fresh update to their existing website.
I revisited the User Experience and Visual Design to bring the brand’s properties to life through a sleek, sophisticated, browser responsive showcase.
Brochures that tell a story
Outdated design
Lincoln’s flyers didn’t help to win business, they lacked design strategy and depth.
Lack of focus
Lincoln’s flyers didn’t communicate a clear message to potential tenants and brokers.
Map design
In commercial real estate, location is everything and that wasn’t being communicated professionally, with the use of Mapquest, so I created a fresh design with Google Maps.
Fresh design
Developed a fresh, focused redesign complete with several turnkey templates for brokers to choose from.
Effective e-mail marketing.
When I was engaged to create a marketing strategy for Lincoln, there was no e-mail marketing strategy.
The leasing team sent e-mails to brokers and potential tenants on Outlook, with no way of tracking KPIs.
Lincoln became the first real estate company to use MailChimp, and I developed custom templates for the company to reach potential clients.
