The National Bank of Washington building has shaped Washington for generations. Enlisted to help with reimagining the strategy, messaging and visual brand, I bridged the building’s historical roots with its modern offerings as a commercial office space. After striking a balance of dynamic verbiage and a timeless graphic system, we tackled the website design and development, which served as a vehicle to further expand upon the story and visual language. The overall result is a seamless connection of past and present.