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Transforming a drug store cosmetics company brand product into a luxury commodity


An Amazon Expert, I developed strategies to enhance the brand’s content on their product detail page. I also expanded the brand’s catalog by building on their top selling product and focusing on other higher priced products in order to make the Amazon’s platform more profitable.

E-mail strategy

Building on the success of the product detail pages, I employed the same strategies to their e-mail marketing. Developing bold and fresh concepts to attract new customers.