Meta

Meta needed strategic communications expertise to navigate its most challenging period: Congressional scrutiny over platform safety, multi-billion dollar AI infrastructure investments requiring stakeholder buy-in, and major platform changes affecting advertising revenue—all while maintaining investor confidence and business continuity.

Delivered crisis communications, technical translation, and business messaging that helped the world’s largest social platform manage regulatory pressure, explain complex technology investments, and maintain advertiser relationships during fundamental transformation.

Government Affairs & Crisis Response

Provided strategic communications consulting for CEO testimony before Senate committees, developing messaging frameworks and rapid response protocols during emotionally charged hearings that balanced accountability with explanation of safety investments.

  • Developed talking points for CEO testimony addressing lawmakers’ concerns about platform safety practices, internal resource allocation, and safety metrics—translating organizational dynamics into defensible positions that withstood aggressive questioning.
  • Wrote responses to investigative reports revealing internal safety concerns, crafting statements that acknowledged issues while explaining technical complexities of content moderation across billions of daily interactions.
  • Coordinated messaging across legal, policy, and communications teams as company faced lawsuits from multiple jurisdictions, Congressional oversight, and media investigations simultaneously—ensuring narrative consistency despite conflicting pressures.
  • Advised on engaging investigative journalists pursuing critical stories, balancing transparency with protection of sensitive information and legal exposure while maintaining productive reporter relationships.
  • Created internal communications for 70,000+ employees watching Congressional testimony unfold, helping workforce understand company positions on controversial issues while maintaining morale during intense public criticism.

Data Centers & AI

Developed communications strategy for Meta’s multi-billion dollar AI infrastructure investments, translating data center buildouts and computational capacity expansions into clear narratives about product innovation and competitive positioning for skeptical investors and business partners.

  • Created frameworks explaining global data center expansion to investors, connecting infrastructure investments to tangible capabilities in AI training, content recommendation, and real-time processing at scale.
  • Translated complex AI capabilities into business value propositions for advertisers, connecting computational infrastructure to improved targeting accuracy and measurement capabilities that justified premium pricing.
  • Developed executive briefing materials explaining AI infrastructure roadmaps to board members and investors, connecting capital expenditure decisions to strategic positioning and competitive advantages.
  • Wrote messaging positioning Meta’s AI investments relative to competitors, articulating advantages in scale and efficiency while avoiding overconfident claims inviting regulatory scrutiny.
  • Created educational content for sales teams about AI capabilities and limitations, ensuring client-facing staff could accurately represent infrastructure capabilities without over-promising.

Advertiser & Customer Relations

Developed communications around platform changes affecting Meta’s advertising business, translating algorithm updates and measurement changes into clear guidance for advertisers—maintaining revenue relationships during technical transformations that fundamentally changed digital advertising.

  • Wrote campaigns explaining major platform updates to advertiser segments, translating technical changes in attribution models and targeting capabilities into actionable guidance for budget allocation.
  • Created content helping advertisers adapt to iOS privacy changes and regulatory requirements that fundamentally changed digital advertising—positioning Meta as partner rather than problem source.
  • Built frameworks acknowledging advertiser frustrations while explaining technical necessities behind changes, balancing empathy with defense of product decisions that couldn’t be reversed.
  • Wrote communications making machine learning updates and privacy-preserving measurement technologies understandable to marketers without technical backgrounds, enabling informed platform investment decisions.

Meta Business Updates

Meta needed to showcase new generative AI tools for marketers and Meta Verified updates, positioning the company as the premier platform for advertising spend despite competitive pressure and platform skepticism. Orchestrated product launch driving positive media coverage in top-tier outlets through press events, customer advocacy, and multi-channel social strategy that built trust in Meta's advertising innovations.

55

reporters in attendance

#5

ranking on Techmeme