Reinventing Redefining Reimagining

DC's oldest real estate firm

Deliverables

  • Web Design & Development
  • Marketing Strategy
  • Branding + Identity
  • Search Engine Optimization

As one of the largest property management companies in the U.S., Lincoln was looking for a fresh update to their existing website and marketing.

A digital presence
that pops

As one of the largest property management companies in the U.S., Lincoln Property Company was looking for a fresh update to their existing website.

I revisited the User Experience and Visual Design to bring the brand’s properties to life through a sleek, sophisticated, browser responsive showcase.

Brochures that tell a story

Outdated design

Lincoln’s flyers didn’t help to win business, they lacked design strategy and depth.

Lack of focus

Lincoln’s flyers didn’t communicate a clear message to potential tenants and brokers.

Fresh design

Developed a fresh, focused redesign complete with several turnkey templates for brokers to choose from.

Map design

In commercial real estate, location is everything and that wasn’t being communicated professionally, with the use of Mapquest, so I created a fresh design with Google Maps.

Effective e-mail marketing.

When I was engaged to create a marketing strategy for Lincoln, there was no e-mail marketing strategy.

The leasing team sent e-mails to brokers and potential tenants on Outlook, with no way of tracking KPIs.

Lincoln became the first real estate company to use MailChimp, and I developed custom templates for the company to reach potential clients.

1

Building Branding

Created a brand and identity for Class A properties and that was reflected in all e-mail campaigns.
2

Data Driven Campaigns

Set KPIs, analyzed all email performance, and optimized email campaigns in real-time and to provide actionable insight for ongoing data-led optimization.
3

Ongoing Testing

Managed testing roadmap, and optimized email & SMS performance through A/B tests (copy, layout, offers, targeting, etc.) and personalization.