Meta
Accenture Brand
Accenture Foresight
New York Times
Callisto Media
Milani
USPAACC
Lincoln Properties
WWD
Meta
As Business Creative Communications Lead, I redefine the creative and strategic landscape for Meta’s Global Business Group. I orchestrate a diverse array of content—from blogs to videos—highlighting Meta as the ultimate destination for advertiser investment.
Presentation Design
Leading the design and narrative strategy, creating impactful presentations and digital content that align with the ambitious goals of Meta and our Fortune 500 clients. My work not only captures attention but drives meaningful engagement.
Partnership and Innovation
Collaborating closely with VPs and business leaders, I spearhead creative strategies for major events like NewFronts and Cannes, delivering cutting-edge presentations and innovative social-first videos that reinforce Meta’s market dominance.
Enhancing Digital Interactions
Overseeing the transformation of Meta’s digital communications, optimizing every touchpoint from email newsletters to landing pages to ensure peak user engagement and seamless brand experience.
Elevating Events
Elevating Meta’s key business events, ensuring each one is an impactful showcase of our brand’s strength and vision.
Let there be change
Accenture Brand
From the inception of RFPs to the tangible touchpoints of client interactions, be it in-person or virtual, my role encompasses the orchestration of the entire creative symphony. My canvas is vast: I breathe life into ideas, sculpt branding identities, and direct cinematic tales. My design expertise is both digital – think apps, prototypes, and interactive presentations – and tangible, with a flair for crafting evocative print assets and immersive experiential elements. From the page to the stage, my work is where vision meets execution.
Presentation Design
As Accenture Canvas’ lead designer, I craft narratives through presentations, merging global expertise with design precision. My work, shaped by collaborations with the World Economic Forum, DreamForce, and Fortune 500 leaders, embodies the fusion of technology and storytelling, creating impactful visuals that resonate, inform, and inspire.
Digital Design
Designing and maintaining websites for numerous projects and client companies ensures brand consistency across platforms. Managing the CMS involves handling all implementations and modifications. Leading UX/UI results in crafting new modules essential for the site and CMS. Overseeing, gathering, and reporting digital KPIs focuses on web analytics and website conversion optimization.
Print Design
At the intersection of innovation and tradition, eye-popping print designs are crafted to secure diverse business avenues. From captivating posters to informative books, each piece serves as a tangible testament to commitment. Aiding talent acquisition, fortifying client relationships, and amplifying out-of-home campaigns, these designs ensure engagement and presence in every realm.
Events and Experiences
Crafting immersive events and experiences at Accenture, the art of event design has been elevated to a synthesis of innovation and engagement. Each event is meticulously curated to resonate, captivate, and inspire, fostering connections and celebrating achievements. One standout testament to this dedication is the V360 Awards. What began as a rudimentary employee recognition initiative was transformed into a grand spectacle, eagerly anticipated by our 710,000-strong workforce. Spearheading every detail, from the intricate design of envelopes and heartfelt thank-you cards to the production of interstitial videos, the event was a holistic endeavor. Collaborating with renowned fabricators, a bespoke award was crafted—a testament to excellence—destined for display alongside the Grammy Award at North Carolina’s esteemed Mint Museum come Winter 2023.
Accenture Foresight
As the creative design lead and graphic maestro behind the Foresight app, I was pivotal in translating Accenture's esteemed thought leadership into a digital odyssey for clients and stakeholders. Celebrated at Davos, Foresight emerged as the company's premier conduit for intellectual engagement, revolutionizing client interactions. I crafted an app experience where users curate their own narrative, choosing to read, view, or listen at their whim. Beyond the app's digital realm, my creative touch extended to its out-of-home and digital advertising campaigns, amplifying its presence in the global arena.
Analysis
I delved deep into understanding user needs, ensuring the Foresight app met and surpassed expectations. Through meticulous market analysis, I identified opportunities for innovation. Adopting a holistic approach, I harmonized business objectives with user desires, laying the groundwork for the app's visionary trajectory.
Wireframing
I crafted detailed wireframes that visualized the app's structure and user journey. Embracing collaboration, I integrated diverse ideas, refining designs based on regular feedback. Throughout, my focus was on clarity and usability, ensuring an intuitive user experience.
Research
I conducted comprehensive user research, unveiling crucial preferences and behaviors. By benchmarking against industry leaders, I discerned best practices. Keeping abreast of mobile trends and consistently seeking user feedback, I ensured Foresight stayed ahead of the curve.
Design
I designed Foresight, blending functionality with contemporary aesthetics. I established a consistent theme across all pages, fortifying the brand's identity. Mindful of our mobile audience, I developed a responsive design, integrating dynamic elements to heighten user engagement.
Creative strategy for
the 'Gray Lady' the 'paper of record' the 'first word'
A roadmap for video
In 2015, I joined the New York Times video team to create a roadmap for video production strategy. That included a uniformed look for video graphics, UX/UI design for video implementation in NYT Now—their first free app and relevant articles, and developing a team to create rapid videos in response to breaking news.
Videos quickly
The New York Times needed a way to create short, informative videos in a flash. I developed an Express video team, and a digital toolkit to be able to edit and publish videos on any subject in 5-15 minutes.
APP DEVELOPMENT | DIGITAL STRATEGY
News when you need it
Collaborated on digital development, growth, UX/UI, and video implementation strategy for NYT Now app. It was the first New York Times product created for an audience seeking more content than is currently available for free.
Callisto Media
Callisto Media is the fastest growing publisher of non-fiction books. A top seller on Amazon, Its My First Learn-to-Write Workbook racked up sales of 431,000 copies in the first half of 2020, and has now sold about 1.5 million copies.
CREATIVE DESIGN
CREATING EYE-POPPING CONTENT
THAT DRIVES SALES ON AMAZON
Led a team of digital, UX designers, and copywriters creating design assets for product detail pages on Amazon and other online partners, organic social media campaigns, and other marketing collateral.
DATA & A/B TESTING
MARKETING THE MOST BEST SELLERS ON AMAZON OF ANY PUBLISHER
Conducted competitor research to proactively identify design trends, delivering comprehensive studies and audits with updated visuals. Spearheaded A/B testing efforts to collect substantial data, informing the revitalization of customized Amazon detail pages for individual titles.
MAKING CONTENT SCALABLE
Leveraging compelling content in Callisto's best selling books, as creative director for marketing, I worked to developed a content studio, creating high quality branded content increasing sales revenue for the business.
Milani Cosmetics
Transforming a drug store cosmetics company brand product into a luxury commodity
Milani
An Amazon Expert, I developed strategies to enhance the brand’s content on their product detail page. I also expanded the brand’s catalog by building on their top selling product and focusing on other higher priced products in order to make the Amazon’s platform more profitable.
E-mail strategy
Building on the success of the product detail pages, I employed the same strategies to their e-mail marketing. Developing bold and fresh concepts to attract new customers.
USPAACC
A fresh clean smart look for the leading Asian American business group
Branding and Identity
Creating a compelling brand look and narrative
USPAACC is the leading organization for certifying Asian American businesses, and I'm proud to have had the opportunity to work with them on their branding and identity. I helped them develop a strong and consistent visual identity that accurately represents their mission and values. By creating a cohesive brand image, USPAACC is able to connect more effectively with their target audiences and stand out in a crowded marketplace.
A logo that pops
Developed a refreshed design that preserves the iconic look of USPAACC’s brand while modernizing it for the times. With the importance of staying true to their roots in mind, the new design keeps the essence of our original logo while giving it a fresh and updated feel. With sleek lines, bold colors and a cleaner look, the new logo is a representation of our USPAACC’s mission to evolve and growth.
New vs old
New vs old
Eye-catching marketing
Redesigned the fliers for USPAACC, giving them a fresh, modern look that reflects the organization’s professional image. The new design is clean and easy to read, with a clear layout and eye-catching graphics. Gone are the outdated elements of the previous fliers, creating a sleek, polished look that will help USPAACC stand out in a crowded marketplace. These new fliers are now a valuable asset for USPAACC in promoting its mission and connecting with its audience.
Centering innovation
Created brand identity and expansive marketing campaign for the organization’s conference focused on innovation. This marketing targeted and secured sponsorship from Meta, Google, Amazon, and Wells Fargo.
Microsites that win business
Created three websites are designed to provide a dedicated and focused online presence for each of USPAACC’s key initiatives. These sites made it easier for USPAACC’s target audiences to find and engage with the specific initiatives that are most relevant to them.
Each website is tailored to the unique needs of the initiative and is rich in interactive elements, images, and videos.
These websites will help USPAACC to achieve its goals and drive more engagement with its initiatives. We are proud to be a part of USPAACC’s team and look forward to supporting the organization in its continued growth.
Videos that tell a compelling story
Lincoln Properties
Reinventing Redefining Reimagining
DC's oldest real estate firm
Deliverables
- Web Design & Development
- Marketing Strategy
- Branding + Identity
- Search Engine Optimization
As one of the largest property management companies in the U.S., Lincoln was looking for a fresh update to their existing website and marketing.
A digital presence
that pops
As one of the largest property management companies in the U.S., Lincoln Property Company was looking for a fresh update to their existing website.
I revisited the User Experience and Visual Design to bring the brand’s properties to life through a sleek, sophisticated, browser responsive showcase.
Brochures that tell a story
Outdated design
Lincoln’s flyers didn’t help to win business, they lacked design strategy and depth.
Lack of focus
Lincoln’s flyers didn’t communicate a clear message to potential tenants and brokers.
Map design
In commercial real estate, location is everything and that wasn’t being communicated professionally, with the use of Mapquest, so I created a fresh design with Google Maps.
Fresh design
Developed a fresh, focused redesign complete with several turnkey templates for brokers to choose from.
Effective e-mail marketing.
When I was engaged to create a marketing strategy for Lincoln, there was no e-mail marketing strategy.
The leasing team sent e-mails to brokers and potential tenants on Outlook, with no way of tracking KPIs.
Lincoln became the first real estate company to use MailChimp, and I developed custom templates for the company to reach potential clients.
WWD
A new
look vision style focus for the 'bible of fashion.'
Award-Winning Design
In 2015, when Fairchild Fashion Group became part of Penske Media Group, I was part of the redesign of wwd.com, managing content migration and creative design.
I led strategy for the redesign of the product from daily tabloid to digital first publication.
